Tourism in North Carolina accounts for over 190,000 jobs across the state, from the Outer Banks through the midlands and into the mountains, making it one of the most vital industries year after year in the state. Visitors spend more than $18 billion (yes, that’s a “b” on that number) in the state, contributing greatly to our tax revenues, to the tune of over a billion dollars a year.

So… tourism is still doing okay, but how’s the general NC economy doing? This question is significant for those from out of state who may be contemplating purchase of vacation property or would dearly love to relocate here – many from states with economies worse off than ours, who would like to get jobs or start new businesses. Columnist Michael L. Walden of the Raleigh area News and Observer wrote about the state of the state’s economy on the 9th of July.

Walden notes that North Carolina’s unemployment rate is the nation’s seventh highest, and will likely go higher before the year is out. A quarter million jobs have been lost in the state since the recession began, and property values have been sinking. While that’s bad news for old timers, it’s pretty good news for those in the market! And it’s not all bad news. Recessions provide opportunities for change that NC’s people are quite adept at taking advantage of, so we may come out of this one better off than we were before.

Tourism will still be a major industry, and serves to help protect our abundant natural resources because those are why people come to our state. We don’t cut the tops off our mountains because our mountains are worth more intact. We don’t grotesquely pollute our waterways because those waterways are much more valuable in a pristine state. The traditional jobs that have been steadily moving out of state, to other countries, or disappearing entirely are primarily of the low-wage variety that led to NC a generation ago being one of the poorer states in the Union.

Textiles, furniture manufacturing and tobacco. While fine hardwood furniture is still crafted in the western piedmont – thus is still a going industry – many old-time artisans are doing it for themselves these days rather than working on an assembly line. Their fine pieces still sell, and custom furniture returns a bigger paycheck to those woodworkers than the factory ever did. Tobacco growing is no longer the guaranteed income the base system was a generation ago, but inroads by the biotech industry and the move to agritourism, organic produce and fine wines is returning more for our farmers too.

And as the older ways fade, new things take their place. High tech concerns are moving in, including a new plan by Apple to build a $1 billion data center in Maiden, near Hickory and Gastonia. Construction could begin as early as next month. They’ll employ at least 50 people in high-tech positions, and could generate another 250 jobs servicing the plant. Optimistic estimates is that another 3,000 jobs could be generated in related areas in the region surrounding the site.

The strong banking industry in Charlotte has lost some jobs due to the crisis, but those are slowly coming back. In the Triangle Park area, jobs in biotech, pharmaceuticals, nanotechnology and other cutting-edge developing technologies are picking up as well.

So keep on making those plans for the future, consider that making the move may be more rewarding sooner rather than later due to better real estate prices, and bring your ideas with you! We here in North Carolina have a strong entrepreneurial spirit, useful skills and ample imagination. We’ll help get things going.

The April showers have been ample and the vines are budded all across North Carolina’s verdant wine country. Wine has proven itself one of the most popular and lucrative agricultural, agritourism and value-added production success stories since the demise of Big Tobacco, and the many public offerings of wine country promise to remain one of the strongest sectors of the important North Carolina tourism industry in these troubled economic times.

First, in a big first for NC’s wine industry, the Duplin Winery in Rose Hill near Cape Fear, has become the first North Carolina winery – the first winery outside the west coast, in fact – to have earned the Adams Beverage Group Fast Track Brand award as well as the Impact Hot Brands Award from Wine Spectator publications.

Duplin’s champagne is being served at Mount Vernon, its Magnolia was named a favorite summertime wine by Martha Stewart. The winery now has a 1 million gallon capacity and receives over 100,000 visitors annually. There are daily tours and tastings, weekly music with wine and cheese in the courtyard, and even a popular dinner theater.

In other news, the Haw River Valley is now the third wine growing district in North Carolina to receive federal recognition as an “American Viticultural Area” [AVA], establishing that grapes grown in the 868 square mile area produce distinctive wines. The piedmont valley joins previously recognized AVAs in the high country Yadkin Valley and Swan Creek within Yadkin’s broader AVA. This brings multiple piedmont vineyards and six wineries into the prestigious designation and is a significant boost to the wine and viticulture industries expanding in our state.

Check out some of the coming season’s events at Visit Alamance, beginning with the Art on the Haw River Wine Trail on May 2 and 3, 2009. This is a free for the whole family event and will combine a winery tour and tastings with exhibitions and demonstrations of fine arts in the style of traditional artist studio tours. Visitors can travel the 50-mile scenic drive through the heart of the rural piedmont to find unique, hand crafted furniture, hand blown glass, distinctive pottery, metal sculptures, paintings and photographs, collectable quilts and fiber arts, the cultural crafts and fine arts kept alive and thriving by the friendly people in this friendly region.

North Carolina currently ranks 10th in the nation for wine and grape production and is home to more than 80 fine wineries. That’s triple the number that existed in 2001, so this diverse agriculturally-based value-added industry continues to lead the way as a valuable model of successful rural development in this time of general economic insecurity.

The current dismal state of the economy everywhere has had some involved with North Carolina tourism at a loss as to what the state can expect in 2009. North Carolina ranks 6th in tourism out of all 50 states, with entire sectors and large swaths of land dedicated to hosting visitors throughout the year and for special occasions, holidays, seasonal offerings and fun festivals.

100 of North Carolina’s counties benefit from tourism as our welcome visitors spend more than $15 billion dollars here every year, making tourism one of the biggest contributors to our economy. Thus when last summer’s high gas prices and the autumn gas shortages cut into the number of visitors, many citizens got a pre-taste of the coming recession.

Tourism promoters and attractions are are stepping up their on-line marketing efforts, new attractions are opening and others are getting face-lifts, and tourism boards are defending – and in some cases increasing – their budgets to keep the tourism dollars coming in.

Because North Carolina is within a reasonable day’s driving distance for tens of millions of Americans living in neighboring states and has such a wide variety of experiences and landscapes to offer visitors, we can expect that tourism will remain strong even in a depressed economy. Even when 10% of Americans are out of work and struggling, 90% of Americans will still be working and wanting to take vacations. Whether to connect with nature at any of our beautiful state and national parks, spend a leisurely week at the shore, visit cities full of artists and museums and concerts, or take in some NASCAR excitement just for the glorious fun of it all, North Carolina will still be a destination of fond choice.

Planning and budgeting are taking place now all across the state, with a good deal of networking going on to make the best of all the tools available to keep our visitors coming. Reaching out to in-state citizens to boost attendance at events and attractions is also getting quite a marketing boost this year. So instead of setting up a competitive situation between the mountains and the sea, or the city and the countryside, each destination can instead offer something new to those whose normal environs are someone else’s dream vacation spot! City people can be enticed to visit some agritourism farmsteads. Coast dwellers can be enticed to visit the high mountains. Rural dwellers can be enticed to visit the city and take in the sophisticated sights and sounds. Everybody wins.

So rev those engines and start looking around at what North Carolina has to offer even to people who call North Carolina home. With such an appreciation of the ‘big picture’ comes the kind of enthusiastic promotion that can be exported to draw visitors from other states in numbers to match or exceed records set in the past. A positive attitude will get us through depressing times better than depression will get us through good times. Or, something like that…

Links:

N.C. tourism can stay exciting in troubled economy
Travel & Tourism to Step Up Online Marketing
NC Tourism News
Tourism Officials Discuss 600 New Hotel Jobs
Tourism Board Allocating Funds for Fiscal Year
Emissaries of Peace
Blue Ridge Parkway Destination Center

We once got to take care of a wonderful old Border Collie after his kids went off to college and he got arthritis. He’d been “The World’s Best Frisbee Dog” in his day, and still made a valiant effort to chase down the stray discs our grandchildren would toss in the yard. Unfortunately, our property is seriously up-and-down, and poor old Angus had almost as much trouble with his eyesight as he had with his joints, once rolling halfway down the hill before we could rescue him.

So we quickly learned not to let him outside when playing the first 9 holes of our newly-installed disc golf course, complete with metal poles, bicycle wheels and swing chains as ‘holes’. Now we’ve 20 holes along with plans for another nine on the flatland at the top of the driveway. Hold an informal tourney every January called the “Kudzu Open,” and have a big basket full of pro discs – Archangels and Orcs, putters and drivers, most bright enough in color to be readily found even if they go off the side of the fairway and end up 200 feet down the mountain in a pile of leaves.

The garden sits squarely in the fairway of the 2nd and 4th holes, lose a stroke if you land on anything growing (compost pile doesn’t count). Still have 4 broken windows in the library from when my nephew’s shot went wild and managed to break every single one of the panes one right after the other (he got extra credit). Still, it’s fine exercise, it’s fresh air, and it’s something to do with a disc if your frisbee dog can’t jump anymore.

Our course is a well-kept secret to all but the couple of dozen of us who play it regularly. But there are many other courses in this WNC area that are well done, more coming on line every season. The disc golf craze is picking up some pros, some clubs and associations, and some real tournaments!

Read about disc golf in The popularity of golf’s alter ego keeps spreading, or check out some of the courses, events and reviews in the links below. This is a sport the youngsters can play along with the old guys (and gals), and everybody has fun!

Links:

North Carolina Disc Golf Directory
WNC Disc Golf Club: The Courses
WNC Disc Golf Club: News and Events

Developer Tom Ryan received approval for the 38-acre complex from the Fletcher Town Council in mid-January. It’s modeled after similar developments in Europe. There will be solar hot water, solar space heating (a design attribute), and even solar air conditioning using solar absorption chillers. Not that one needs much AC here in the highlands, but it’s handy for a few days every year.

Better yet, it’s not a private rich-people gated community. The project is for work force housing according to federal guidelines. 18 acres of the property will be designated a conservation easement with the Carolina Mountain Land Conservancy, with walking trails that will be given to the town of Fletcher as part of its greenway system.

With encouragement coming from both federal subsidies and state initiatives applying to individual homeowners, home builders and community developers through the Smart Communities Network and the North Carolina Solar Network, plans are being developed for more and more sustainable communities in our state. When it comes time for my new roof, I’m joining the Million Solar Roofs Initiative partnership in my area.

Surf some of the great links below for more information related to green initiatives in North Carolina, and see how this can translate into even more tourism dollars in our state coffers to provide even more support for our storied independent attitudes and strong valuation of our wonderful natural resources!

Links

Appalachian Energy & Green Partners

The Green Scene

Green subdivision in Fletcher may be wave of the future

North Carolina Solar Center Million Solar Roofs Initiative

Smart Communities Network

North Carolina Green Building Technology Database