Tourism in North Carolina accounts for over 190,000 jobs across the state, from the Outer Banks through the midlands and into the mountains, making it one of the most vital industries year after year in the state. Visitors spend more than $18 billion (yes, that’s a “b” on that number) in the state, contributing greatly to our tax revenues, to the tune of over a billion dollars a year.

So… tourism is still doing okay, but how’s the general NC economy doing? This question is significant for those from out of state who may be contemplating purchase of vacation property or would dearly love to relocate here – many from states with economies worse off than ours, who would like to get jobs or start new businesses. Columnist Michael L. Walden of the Raleigh area News and Observer wrote about the state of the state’s economy on the 9th of July.

Walden notes that North Carolina’s unemployment rate is the nation’s seventh highest, and will likely go higher before the year is out. A quarter million jobs have been lost in the state since the recession began, and property values have been sinking. While that’s bad news for old timers, it’s pretty good news for those in the market! And it’s not all bad news. Recessions provide opportunities for change that NC’s people are quite adept at taking advantage of, so we may come out of this one better off than we were before.

Tourism will still be a major industry, and serves to help protect our abundant natural resources because those are why people come to our state. We don’t cut the tops off our mountains because our mountains are worth more intact. We don’t grotesquely pollute our waterways because those waterways are much more valuable in a pristine state. The traditional jobs that have been steadily moving out of state, to other countries, or disappearing entirely are primarily of the low-wage variety that led to NC a generation ago being one of the poorer states in the Union.

Textiles, furniture manufacturing and tobacco. While fine hardwood furniture is still crafted in the western piedmont – thus is still a going industry – many old-time artisans are doing it for themselves these days rather than working on an assembly line. Their fine pieces still sell, and custom furniture returns a bigger paycheck to those woodworkers than the factory ever did. Tobacco growing is no longer the guaranteed income the base system was a generation ago, but inroads by the biotech industry and the move to agritourism, organic produce and fine wines is returning more for our farmers too.

And as the older ways fade, new things take their place. High tech concerns are moving in, including a new plan by Apple to build a $1 billion data center in Maiden, near Hickory and Gastonia. Construction could begin as early as next month. They’ll employ at least 50 people in high-tech positions, and could generate another 250 jobs servicing the plant. Optimistic estimates is that another 3,000 jobs could be generated in related areas in the region surrounding the site.

The strong banking industry in Charlotte has lost some jobs due to the crisis, but those are slowly coming back. In the Triangle Park area, jobs in biotech, pharmaceuticals, nanotechnology and other cutting-edge developing technologies are picking up as well.

So keep on making those plans for the future, consider that making the move may be more rewarding sooner rather than later due to better real estate prices, and bring your ideas with you! We here in North Carolina have a strong entrepreneurial spirit, useful skills and ample imagination. We’ll help get things going.

As Memorial Day signals the beginning of the annual vacation season, North Carolina’s tourism communities are happy to note that the soaring gasoline prices of the summer of ‘08 have settled back down to reasonable. More families should be “getting away from it all” this season, seeking the comfort of natural beauty and feeling close to the land to leave behind for a little while the stresses of normal life in uncertain times.

The mountainous western region of the state is among the most popular destinations for out-of-state visitors, and not all of them are among the millions who populate the Great Smoky Mountains National Park, hike the highland portions of the Appalachian Trail, or cruise along the lush peaks along the Blue Ridge Parkway. There are many rural and somewhat city-fied attractions in western NC to tempt the family vacation planner.

WLOS Channel 13 in lovely Asheville offers a total of five (5) mapped day-trips in the western counties that look to be great fun to the inveterate sight-seer. There are viewable and printable maps, photos from each trip, lists of attractions, activities and goodies to keep an eye out for along the way. The drives are loops and do not take more than a couple of hours if driven straight through, though they can easily last all day at a leisurely pace with some stops planned-in. There are also hints for making the trip more pleasant, and even some detail about where to pay special attention to the speed limits.

Most of these day-trips meander through wilderness, occasional towns, and rural byways that, depending on when you visit, offer all sorts of agricultural goodies. There are farms where your family can pick your own fresh produce, fruit and berries straight from the fields, and others that maintain convenient off-road market stands for what’s fresh. Some offer delicious mountain delicacies such as sourwood honey, apple and cherry ciders, fruit and pumpkin butters, exotic jams and compotes, and often there will be a fine display of regional crafts as well. Bird and bat houses make of gourds, various styles of hand-painted decorative and/or musical gourds, yard and garden ornaments and scarecrows, even textile offerings destined to become heirlooms.

There are National Forest and state park campgrounds along most of the trip routes, natural waterfalls and swimming holes, fine whitewater rafting adventures, a few good eateries and some popular developed attractions listed. Here are some of the listed “Tips” for different day-trips, offered to ensure you get the most out of your adventure…

• Trip 2 – Southern Rim: If you are looking for a little day hike, right before coming to Caesars Head is the trail head for Raven Cliff Falls, a spectacular 420 foot waterfall. The hike is moderate and is 2 miles to the observation platform or 4 miles to the base of the falls via a suspension bridge.

• Trip 3 – Hickory Nut Gorge: If you are in no hurry to get out of the area, there is a wide assortment of activities to do. Chimney Rock Park offers hiking trails with spectacular views, waterfalls, and unique rock formations while Lake Lure has a beach front, boat tours, and a wide assortment of spas and vacation rentals. Chimney Rock Village is also the home to several souvenir shops and restaurants.

• Trip 4 – Forest Heritage Scenic Byway: Pisgah National Forest is full of attractions that the entire family can enjoy. Some of the more popular attractions and picnic areas are:
- Sycamore Flats Picnic Area
- Looking Glass Falls
- Pisgah Center for Wildlife Education
- Bobby N. Setzer Fish Hatchery
- Coontree Picnic Area
- Davidson River Picnic Area
- Sliding Rock
- Cradle of Forestry
- Moores Cove

• Trip 5 – Cherahala Skyway: Also located off NC 294 is Hiawassee Dam, turn left onto Hiawassee Dam Access Road shortly after passing Field of the Wood. It’s about a 5 mile side trip to the dam. At the dam there is a parking area with restrooms and lots of photo opportunities. The dam itself is 307 feet in height and has been providing power for the TVA since 1940.

Do check out the offerings at WLOS: Cruising and start making your family vacation plans now!

The April showers have been ample and the vines are budded all across North Carolina’s verdant wine country. Wine has proven itself one of the most popular and lucrative agricultural, agritourism and value-added production success stories since the demise of Big Tobacco, and the many public offerings of wine country promise to remain one of the strongest sectors of the important North Carolina tourism industry in these troubled economic times.

First, in a big first for NC’s wine industry, the Duplin Winery in Rose Hill near Cape Fear, has become the first North Carolina winery – the first winery outside the west coast, in fact – to have earned the Adams Beverage Group Fast Track Brand award as well as the Impact Hot Brands Award from Wine Spectator publications.

Duplin’s champagne is being served at Mount Vernon, its Magnolia was named a favorite summertime wine by Martha Stewart. The winery now has a 1 million gallon capacity and receives over 100,000 visitors annually. There are daily tours and tastings, weekly music with wine and cheese in the courtyard, and even a popular dinner theater.

In other news, the Haw River Valley is now the third wine growing district in North Carolina to receive federal recognition as an “American Viticultural Area” [AVA], establishing that grapes grown in the 868 square mile area produce distinctive wines. The piedmont valley joins previously recognized AVAs in the high country Yadkin Valley and Swan Creek within Yadkin’s broader AVA. This brings multiple piedmont vineyards and six wineries into the prestigious designation and is a significant boost to the wine and viticulture industries expanding in our state.

Check out some of the coming season’s events at Visit Alamance, beginning with the Art on the Haw River Wine Trail on May 2 and 3, 2009. This is a free for the whole family event and will combine a winery tour and tastings with exhibitions and demonstrations of fine arts in the style of traditional artist studio tours. Visitors can travel the 50-mile scenic drive through the heart of the rural piedmont to find unique, hand crafted furniture, hand blown glass, distinctive pottery, metal sculptures, paintings and photographs, collectable quilts and fiber arts, the cultural crafts and fine arts kept alive and thriving by the friendly people in this friendly region.

North Carolina currently ranks 10th in the nation for wine and grape production and is home to more than 80 fine wineries. That’s triple the number that existed in 2001, so this diverse agriculturally-based value-added industry continues to lead the way as a valuable model of successful rural development in this time of general economic insecurity.

The current dismal state of the economy everywhere has had some involved with North Carolina tourism at a loss as to what the state can expect in 2009. North Carolina ranks 6th in tourism out of all 50 states, with entire sectors and large swaths of land dedicated to hosting visitors throughout the year and for special occasions, holidays, seasonal offerings and fun festivals.

100 of North Carolina’s counties benefit from tourism as our welcome visitors spend more than $15 billion dollars here every year, making tourism one of the biggest contributors to our economy. Thus when last summer’s high gas prices and the autumn gas shortages cut into the number of visitors, many citizens got a pre-taste of the coming recession.

Tourism promoters and attractions are are stepping up their on-line marketing efforts, new attractions are opening and others are getting face-lifts, and tourism boards are defending – and in some cases increasing – their budgets to keep the tourism dollars coming in.

Because North Carolina is within a reasonable day’s driving distance for tens of millions of Americans living in neighboring states and has such a wide variety of experiences and landscapes to offer visitors, we can expect that tourism will remain strong even in a depressed economy. Even when 10% of Americans are out of work and struggling, 90% of Americans will still be working and wanting to take vacations. Whether to connect with nature at any of our beautiful state and national parks, spend a leisurely week at the shore, visit cities full of artists and museums and concerts, or take in some NASCAR excitement just for the glorious fun of it all, North Carolina will still be a destination of fond choice.

Planning and budgeting are taking place now all across the state, with a good deal of networking going on to make the best of all the tools available to keep our visitors coming. Reaching out to in-state citizens to boost attendance at events and attractions is also getting quite a marketing boost this year. So instead of setting up a competitive situation between the mountains and the sea, or the city and the countryside, each destination can instead offer something new to those whose normal environs are someone else’s dream vacation spot! City people can be enticed to visit some agritourism farmsteads. Coast dwellers can be enticed to visit the high mountains. Rural dwellers can be enticed to visit the city and take in the sophisticated sights and sounds. Everybody wins.

So rev those engines and start looking around at what North Carolina has to offer even to people who call North Carolina home. With such an appreciation of the ‘big picture’ comes the kind of enthusiastic promotion that can be exported to draw visitors from other states in numbers to match or exceed records set in the past. A positive attitude will get us through depressing times better than depression will get us through good times. Or, something like that…

Links:

N.C. tourism can stay exciting in troubled economy
Travel & Tourism to Step Up Online Marketing
NC Tourism News
Tourism Officials Discuss 600 New Hotel Jobs
Tourism Board Allocating Funds for Fiscal Year
Emissaries of Peace
Blue Ridge Parkway Destination Center

Erin Brethauer,
Asheville Citizen-Times

The economic news has been getting progressively worse and worse through the fall, politicians tell us we’re in for hard times, something the resourceful people of North Carolina are quite accustomed to. In the mountainous west of the state – designated in the best of times as an officially “depressed region” – the #1 source of income is tourism and our tremendous natural beauty in all seasons still draws millions of appreciative visitors from all over the world.

One of the most famous of the WNC attractions is America’s only genuine castle, the beautiful Biltmore Estate, once home to George Vanderbuilt and his wife Edith Stuyvesant Dresser, the estate continues the tradition of holiday festivities begun by the Vanderbuilts on Christmas Eve of 1895. With 4 acres of floor space, 250 rooms, 34 bedrooms, 43 bathrooms and 65 fireplaces, there’s plenty to decorate in the ornate style of the estate’s roots in America’s “Gilded Age.”

Erin Brethauer,
Asheville Citizen-Times

The estate is offering Candlelight Christmas Evenings from November 7 through January 3, featuring tours of the beautifully decorated rooms of Biltmore House with live classical music, story tellers, ballet dancers, marionettes, more than 100 decorated trees, 1,000 wreaths and bows, 1,800 poinsettias and miles of evergreen garland. Each room is decorated with a national theme.

If you’re planning to spend some time in Asheville (or even stay at the Inn on the estate) during the holidays, check out some of the free decorative seminars offered at Biltmore House during the day.

Asheville Citizen-Times

In addition to our many fine ski resorts, many of which offer luxurious accommodations, fine food and snow tubing for the youngsters, there are other regional attractions that go all out for the holidays. Bryson City’s Great Smoky Mountain Railroad is offering its delightful Polar Express train ride to the ‘North Pole’ where Santa boards and greets all the children with a special gift! There will be hot cocoa and treats, a magical story to tell, and a rousing chorus of Christmas carols as the steam train wends its way back through the mountains to Bryson City again.

The excursions continue through December 23, so call GSMR at 800-872-4681 to make your reservations today!

I woke up this morning – a few days before Halloween – to snow flurries only 2,000 feet up the ridge to the continental divide. That’s the earliest snow that wasn’t blow-by from Mitchell we’ve had for 16 years! No, the leaves haven’t quite hit peak here yet, so even if there were accumulation higher up we probably couldn’t see it. But we haven’t had the regular winter coverings we used to get around here, and it hasn’t snowed enough to sled on for at least five years at my house. Global warming, I guess.

We really like to have four real seasons in a year. That’s why we chose to live here in Western North Carolina. So it’s not so strange that a little bit of white stuff makes us giddy. The summer tourist season was mighty slim this year when gas went to $4 and $5 a gallon and hundreds of thousands of people stayed home. Then came hurricane Ike, and we had no gas at all for three full weeks in September. Schools and factories and businesses had to shut down, people took to walking and riding their bikes to the store, even as deliveries stopped and there was no fresh bread or milk to be had. The leaves are a bit late this fall too, by this time they’re usually few and far between. What could save us, in a region where tourism is the #1 economic activity? Why… snow!!!

Thus it was with great delight that I noticed Cataloochee Ski Area’s ski and snowboarding season started today, October 28 with fresh made snow 8 to 12 inches deep. The weather pundits are predicting that yes, our ski season will start early and last long, which is the best news we’ve had all year. Cataloochee’s the only one open now, but others will be up and sliding sometime between the first week of November through the week of Christmas, depending on snow-making conditions.

Hawksnest Resort is aiming for any time after November 1st, looking good for that right now, too. Sugar Mountain is planning to open November 7th, and several other areas may open earlier this year too. If you’ve a favorite, be sure to call and find out if they are planning to move up their opening dates to take advantage of what is shaping up to be a spectacular ski season here in the beautiful NC mountains!

Check out the links below to get contact and ski package information from the resorts themselves, as several are offering great season passes and combo lodging/lift and slope deals this year. Book yourself and your family for a fine getaway early, and wax up the gear!

Links:

Ski North Carolina
Appalachian Ski Mountain
Cataloochee Ski Area
Hawksnest Resort
Ski Beech Resort
Scaly Mountain Outdoor Center
Ski Sapphire
Sugar Mountain Ski Resort
Wolf Ridge Ski Resort

Western North Carolina, showplace of the Southern Appalachians, the Great Smoky Mountains and the venerable Black Mountains is a favorite destination for autumn leaf-lookers far and wide. The crisp mountain air – still warm in the day and jacket-cool at night – combines with cobalt skies and flame colored trees to provide a feast for the eyes and seasonal connections between the earth and the soul. Put that together with our many fine restaurants, local festivals and attractions, and fine accommodations, and pretty soon you’re talking about some of the best vacation getaway experiences the world has to offer.

The spectacular colors of autumn arise in hardwood tree leaves, which contain several different color pigments that appear as chlorophyll production shuts down and the tree prepares for winter by pulling the remaining chlorophyll/sugar energy out of the leaves. Brilliant reds, yellows and flame-bright oranges blanket the hills and valleys. Frost, which has already hit the high country, serves to break down the chlorophyll all at once, resulting longer lasting fall foliage. The result is a feast for the eyes and the heart that keeps visitors coming back year after year.

There are well-planned drives, whether you’re traveling by car, motorcycle or bicycle, well-worn hiking trails and fall festivals all over the region. Western North Carolina’s many beautiful resorts and golf courses beckon as well, with rest and recreational exercise in the clear mountain air. Check out some of the links below to find just what you’re looking for, and take some time off from the rat race to enjoy our natural beauty, talented artisans and musicians, fun family festivals and activities, and fine Southern hospitality. You won’t believe what our leaves can do!

Links:

MSNBC: Autumn is in the NC air
Leaf-Lookers Guide: Perfect Drives
High Country Outdoors
GolfNorthCarolina: Best Courses
High Country Reservations
High Country Attractions
Carolina BalloonFest 35
Crossroads Pumpkin Fest
Explore Asheville

Bloomberg reported last week that according to MasterCard, demand for gasoline has fallen 2.7% from the same time last year as consumers cut back on vacation plans. The Greater Triad Area Business Journal also reports that vacation house rentals along the NC coast are down 5-8% from last year, with more available houses staying empty. There are no current reports on the number of visitors to the Great Smoky Mountains National Park and Blue Ridge Parkway, but those figures are expected to be down significantly this season as well.

The Raleigh News & Observer reports that North Carolina’s tourism office is responding by putting more money and effort into getting in-state residents to stay closer to home this year for their vacations, and that other states are doing the same thing.

Luckily, North Carolina is so rich in natural beauty and fun family events as well as attractions, that North Carolinians can always find fun things to do on their vacations without having to drive far at all. Even better, a good many of the summer festivals, rural attractions and outdoor opportunities cost them little to nothing!

So no matter where in North Carolina you live, there are things to do, places to go and fun to be had within 100 miles of your residence. You can take the family camping on any of our beautiful lakes, at our many state parks, or even in the nation’s most popular national park. You can go boating at the coast, tour some lighthouses, do some surf-fishing and collect seashells from our beaches. You can tour organic farms and orchards, attend a small town festival, enjoy great music of all varieties, and learn new things about our state without going far from home.

So, all you proud North Carolinians… discover something wonderful about your own region this summer, and don’t worry that it’ll cost you an arm and a leg. We never have to go far from home to have a wonderful time with our friends and families, to learn and experience new people and new vistas and new things. Don’t give up your necessary vacation this year just because gas prices are high. Just don’t drive so far! In North Carolina, you don’t have to!

It began innocently enough. The French ambassador Vicompte Bertrand Fenelon de Saint Julen had arrived at the Lord Mayor’s manor just ahead of the Spanish ambassador, Count Bernadino de Mendoza. A day ahead of Good Queen Bess’ scheduled arrival. The two had been shown their lavish quarters, and having unloaded personal possessions, strode together along the South Wing’s stained glass lined hall seeking the privy. They were not friends, exactly, but they both took their positions with utmost seriousness. Thus what they overheard in the privy – a conversation abruptly cut short when their presence was noted – set them upon a quest to discover the plot and earn the favor of the Queen…

The 14th Annual North Carolina Renaissance Faire begins this year with a tale of intrigue among the nobles on the very eve of the Queen’s spring visit. The Faire runs for three weekends – March 29th and 30th, April 5th and 6th, and April 12th and 13th at the North Carolina Fair Grounds in Raleigh. The weekend of April 5-6 will host Tartan Day celebrations, so wear your clan’s tartan and join in the highland games!

Enjoying the Duke University Medieval and Renaissance Studies Department’s involvement and support, the North Carolina Faire is one of the premier Ren-Faires in the nation, as well as one of the earliest. So dig out those Elizabethan costumes, that treasured sword as well as all the crown jewels, and make plans to attend the North Carolina Renaissance Faire this year!

14th Annual North Carolina Renaissance Faire

Moving toward the east, there are more great reasons to consider North Carolina’s abundant offerings for family fun when planning getaways and vacations.

11. Mountains to Sea Trail

From the very top of Clingman’s Dome near the Tennessee border to the sand dunes at Jockey’s Ridge State Park on the strand of the Outer Banks, North Carolina’s 925-mile long Mountains-to-Sea Trail offers an adventurous way to explore the state’s natural treasures and human wonders. This is an adventure a visitor can embrace in small chunks or in an extended all at once while experiencing the best of NC’s towns and cities, rural agritourism initiatives and natural preserves.

12. Waldensian Valdese

The rich history of the Waldensian sect is preserved in beautiful Valdese, NC in the foothills between Morganton and Hickory. With a world famous winery, a summer festival and outdoor drama, the finest Bocce Ball clay court anywhere and one of the best regional musical venues anywhere, Valdese is a fun and educational stop along the way for anyone wanting to experience some of the best of North Carolina’s homespun heritage.

13. NC’s Arts and Agriculture Trails

In a unique alliance between the North Carolina Arts Council and the NC Cooperative Extension Service, a total of 16 different, well-planned “Arts and Agriculture Trails” have been mapped out for a project called Homegrown Handmade. These trails meander through foothills, across the piedmont and around the coastal regions, allowing visitors to visit wineries, organic farms and dairies, art studios and sidewalk cafes in charming little towns.

14. Cosmopolitan Charlotte and the Sporting Life

From bustling Lake Norman and its posh golf courses and sailboat regattas through the home of NASCAR in “Race City USA” Mooresville, tothe Bank of America Stadium uptown to see NC’s Panthers play professional football, the Charlotte area boasts some of the finest sports tourism opportunities available anywhere. And while you’re there, do check out the busy Charlotte nightlife at famous regional brewhouses and musical venues offering a variety of musicians and styles.

15. Pinehurst – Home of American Golf

Farther to the east between Charlotte and Fayetteville in the rolling Sandhill region, Pinehurst offers golfers the largest collection of Donald Ross golf courses anywhere, and enjoys the distinction of being the “Home of American Golf.” In addition to 10 of the top 20 NC golf courses, the area’s resorts also offer world class tennis courts, spa facilities, exquisite dining and luxurious accommodations. While golf is a regular way of life here, there are also arts, history, botanical gardens, festivals and unique shopping on the smorgasbord of offerings.

Posts to This Series:
Part 1: Reasons 1 – 5
Part 2: Reasons 6 – 10
Part 3: Reasons 11 – 15
Part 4: Reasons 16 – 25