Some Good News for NC Tourism

The current dismal state of the economy everywhere has had some involved with North Carolina tourism at a loss as to what the state can expect in 2009. North Carolina ranks 6th in tourism out of all 50 states, with entire sectors and large swaths of land dedicated to hosting visitors throughout the year and for special occasions, holidays, seasonal offerings and fun festivals.

100 of North Carolina’s counties benefit from tourism as our welcome visitors spend more than $15 billion dollars here every year, making tourism one of the biggest contributors to our economy. Thus when last summer’s high gas prices and the autumn gas shortages cut into the number of visitors, many citizens got a pre-taste of the coming recession.

Tourism promoters and attractions are are stepping up their on-line marketing efforts, new attractions are opening and others are getting face-lifts, and tourism boards are defending – and in some cases increasing – their budgets to keep the tourism dollars coming in.

Because North Carolina is within a reasonable day’s driving distance for tens of millions of Americans living in neighboring states and has such a wide variety of experiences and landscapes to offer visitors, we can expect that tourism will remain strong even in a depressed economy. Even when 10% of Americans are out of work and struggling, 90% of Americans will still be working and wanting to take vacations. Whether to connect with nature at any of our beautiful state and national parks, spend a leisurely week at the shore, visit cities full of artists and museums and concerts, or take in some NASCAR excitement just for the glorious fun of it all, North Carolina will still be a destination of fond choice.

Planning and budgeting are taking place now all across the state, with a good deal of networking going on to make the best of all the tools available to keep our visitors coming. Reaching out to in-state citizens to boost attendance at events and attractions is also getting quite a marketing boost this year. So instead of setting up a competitive situation between the mountains and the sea, or the city and the countryside, each destination can instead offer something new to those whose normal environs are someone else’s dream vacation spot! City people can be enticed to visit some agritourism farmsteads. Coast dwellers can be enticed to visit the high mountains. Rural dwellers can be enticed to visit the city and take in the sophisticated sights and sounds. Everybody wins.

So rev those engines and start looking around at what North Carolina has to offer even to people who call North Carolina home. With such an appreciation of the ‘big picture’ comes the kind of enthusiastic promotion that can be exported to draw visitors from other states in numbers to match or exceed records set in the past. A positive attitude will get us through depressing times better than depression will get us through good times. Or, something like that…

Links:

N.C. tourism can stay exciting in troubled economy
Travel & Tourism to Step Up Online Marketing
NC Tourism News
Tourism Officials Discuss 600 New Hotel Jobs
Tourism Board Allocating Funds for Fiscal Year
Emissaries of Peace
Blue Ridge Parkway Destination Center

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